Advertising Standards Authority
Visit the CAP web site.
Fill in the form below to submit your complaint. Please read the instructions carefully and take time to ensure that you provide us with all the information we need to process your complaint efficiently.
(*) indicates a required field. You must complete these fields before submitting the form.
Please fill in the fields below taking care to ensure that the information is accurate. Providing your telephone number and e-mail address makes it easier for us to contact you should we require further information from you.
If the answer is "no", please go straight to step 3.
If the answer is "yes", click the YES button for further instructions.
Please read the following very carefully and provide the relevant details below:
We require industry complainants, wherever possible, to resolve their differences between themselves or through their trade or professional organisations (where applicable). If this avenue of resolution might be available to you, we suggest you try it before submitting your complaint to us.
To deter tit-for-tat disagreements between competing organisations, we will require you to provide good grounds for investigating your complaint. Speculative challenges without evidence or good supporting information to back them up are unlikely to be accepted. Please bear this in mind when describing your complaint later.
Before we can process your complaint, we will need confirmation that no legal action in connection with this subject is underway or will be initiated by you. We do not get involved in matters that are the subject of legal action: it would not be right for us to take decisions that might prejudice the outcome of legal proceedings.
In addition, we will need your confirmation that your company or organisation agrees to be named as the complainants. Non-public complaints are only accepted on a named basis. If we publish a report of our findings on your complaint, all those involved will be named on our website.
If you wish to proceed, please tick the box below to confirm you have granted permission for your company or organisation to be named as the complainants and that no legal action underway or will be initiated by your company or organisation in connection with your complaint.
If you understand the information above and are happy to be named as the complainants, please enter your company or organisation name in the box below and proceed to step 3:
Note: for complaints about products bought from television shopping channels, you must name the product.
Please describe as carefully as possible why you object to the advertisement. For example, if you believe that certain claims are misleading, please identify the claims and explain why they might mislead.
If the answer is "NO", please ensure that you have provided all the relevant details requested under steps 3 and 4 above, check the 'no' box below and submit your complaint now by pressing the 'Submit' button below. (Warning: Because ads on the internet are often changed or deleted, we may not be able to pursue your complaint if you aren't able to provide us with a "screen print" of an on-line ad you object to.)
If the answer is "YES", please ensure that you have provided all the relevant details requested under steps 3 and 4 above, check the 'Yes' box below. You will then be prompted for details of attachments.
Providing us with the original advertisement, or a good-quality electronic version, can help us process your complaint quickly. However, providing poor quality or incomplete copies of advertisements may cause delays.
We need a complete version of advertisements. You may upload up to three files. All of the text, including the small print, must be legible.
If your complaint relates to an on-line ad, please send us a "screen print" of it. (Press "Print screen" on your keyboard: that copies the ad. Then "paste" the ad into a blank page in a word processor such as "Word". Save that page and attach the file below.) Remember: if you can't send us a screen print of an on-line ad, we may find we can't pursue your complaint. (But send us the full web address of the site and we'll try).
If you are able to attach a complete, good quality electronic copy of the advertisement, please do so using the "attachment" boxes provided below.
We can accept only the following files:
If the file is a photograph of an ad, by sending it you are granting us a licence without fee to use, publish and supply it to third parties in relation to your complaint, including on an anonymous basis.
If your complaint relates to a mailing, we will need the envelope in which the mailing arrived together with all of its contents. We would therefore recommend that you print out a hard copy of the confirmation page (which will appear after you click the Submit button, attach the whole of the original mailing and send it to us by post at:
The Complaints Reception Team Advertising Standards Authority Mid City Place 71 High Holborn London WC1V 6QT.
If your complaint relates to a commercial e-mail, we will require a version with the 'to' and 'from' headings plus the subject header.
To comply with the Data Protection Act, processing by the Advertising Standards Authority (ASA), the Advertising Standards Authority (Broadcast) Ltd (ASA(B)), Committee of Advertising Practice (CAP) and Broadcast Committee of Advertising Practice Ltd (BCAP) is covered by notifications with the Information Commissioner’s Office.
We shall use the information you have given us to deal with your complaint. If your complaint falls under the remit of a different regulatory body, we will normally pass it on to that body.
If you are seeking suppression from an advertiser’s database or have not received goods or a refund, we will disclose your identity and pass the details of your complaint to the advertiser so it can take action.
We will not sell, rent or exchange your details with any other organisation.
We would like you to be available to take part in the ASA’s customer satisfaction research. On our behalf, an independent research company contacts complainants by email. Please tick here if you do NOT want to participate in that research .
We would like you to keep in touch with ASA activities not related to your complaint, such as consumer events and the publication of reports. Please tick here if you do NOT want to receive these communications by post or phone .
We also offer a range of regular e-mails about ASA adjudications and advertising regulation that you may like to register for at www.asa.org.uk/keepmeinformed. Through our website you can update your profile and the e-mails you receive at any time.
To view our full Privacy Policy please click here
Please check your entries carefully. When you are happy that everything is correct, please click the SUBMIT button below to formally register your complaint with us.
After clicking submit, details of your complaint are submitted to the ASA, along with any attachments you have included. Depending on the size of the files you have attached and the speed of your connection, this make take some time. Please be patient.
Please wait while the details of your complaint are submitted to the ASA, along with any attachments you have included. Depending on the size of the files you have attached and the speed of your connection, this make take some time. Please be patient.
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