Cookies policy statement
We are using cookies on our site to provide you with the best user experience.
Disabling cookies may prevent our website from working efficiently. Click ok to remove this message (we will remember your choice).
OK

Rulings

AdjudicationsOur rulings (adjudications) are a transparent record of our policy on what is and isn’t acceptable in advertising.

We publish our rulings here every Wednesday (available to the media under embargo from Monday). Rulings generally remain on the site for five years, although some may be available for longer if they are being used as part of CAP’s advice materials for advertisers.

Search rulings:

Advanced Search


Viewing rulings for : 23 April 2014

Rulings (23)

Beko plc

A TV ad for a home appliance brand showed a woman in a kitchen opening a fridge whilst a child sat at a nearby table, followed by various images of a fridge, dishwasher and washing machine. The...
Date: 23 April 2014
Decision: Upheld

British Sky Broadcasting Ltd t/a NOW TV

A TV ad for NOW TV stated “This is NOW TV. This is the easy way to watch the latest shows you won’t find on Freeview … Watch 10 amazing live channels including Sky Atlantic, catch up TV and boxsets...
Date: 23 April 2014
Decision: Upheld

Center Parcs Ltd

A TV ad for Center Parcs resorts showed families, that included school aged children, taking part in various activities. On-screen text stated “Selected 4 night midweek breaks from £279 for 4...
Date: 23 April 2014
Decision: Upheld

Clippers Quay Travel t/a Euro Disney Direct

Claims on www.eurodisneydirect.com promoted hotel accommodation. The booking page allowed consumers to select the hotel, the arrival date, the number of nights to stay and the number of rooms...
Date: 23 April 2014
Decision: Upheld

County Durham & Darlington NHS Foundation Trust t/a Balance

A TV ad promoted Balance, an alcohol awareness charity.  It featured a man in a kitchen preparing a meal.  As he began, he took a beer out of the fridge, poured it into a glass and took a sip.  At...
Date: 23 April 2014
Decision: Not Upheld

Edward Knight

A direct mailing promoted Edward Knight, a betting tipster. Text stated "RACING CERTAINTY SERVICE - BANKER BETS SERVICE AND 20 MILLION POUND SOURCE ... I make this letter brief, straight to...
Date: 23 April 2014
Decision: Upheld

Homeserve Membership Ltd

A direct mailing from Homeserve was headed "Information about protection in the event of a water supply pipe problem at your home". Text stated "The fresh water you use every day is...
Date: 23 April 2014
Decision: Not Upheld

Howies Ltd

A website for an online clothing retailer, www.howies.co.uk, featured various claims about the fabrics used in its clothing.The home page included the claim "We make high quality, low impact...
Date: 23 April 2014
Decision: Upheld in part

Marlow Foods Ltd

A TV ad promoted Quorn. The ad showed a freshly prepared bowl of what appeared to be spaghetti bolognese and then featured a pack of mince being removed from a kitchen top and replaced with a...
Date: 23 April 2014
Decision: Not Upheld

Metem Technology Company Ltd t/a supertorch.com

A banner ad on Facebook, promoting a torch, stated "supertorch.com - It's not a laser. It's now in the U.K! Very surprised. Click Here!".
Date: 23 April 2014
Decision: Upheld

Miele Company Ltd

A banner ad for a Miele dishwasher featured text that stated, "We don't just hope for reliability. We test for it. Miele. Tested to last 20 years". The ad included the image of a dishwasher.
Date: 23 April 2014
Decision: Upheld

Moneysavingexpert.com Ltd

Claims in an e-mail newsletter promoting a broadband package with TalkTalk. Text under the heading "This week" stated "£80 vch with hot TV/b'band bundle". Text in bold in the...
Date: 23 April 2014
Decision: Upheld

Mothercare UK Ltd

A website for Mothercare, www.mothercare.com, included a product page for a "Graco Junior Maxi Highback Booster Car Seat - Scarlett". Text stated "RRP £49.99 Price £24.99 You save...
Date: 23 April 2014
Decision: Upheld

Pancreatic Cancer Action

Three press ads for a cancer charity, which featured text that stated "Today, 23 people will be told they have Pancreatic Cancer. Like [name], this is what they face: Only 3% will survive...
Date: 23 April 2014
Decision: Not Upheld

Paramount Pictures UK

An online trailer for the film ‘Paranormal Activity: The Marked Ones’, which played before games on www.girlsgogames.com, began with a woman saying, "What is this?" and a man replying,...
Date: 23 April 2014
Decision: Upheld

Phi Harmonics Ltd

Claims on the website www.energydots.net promoted a range of devices produced by Phi Harmonics Ltd. Text on the home page stated "… powerful, revolutionary, scientifically tested products by...
Date: 23 April 2014
Decision: Upheld

Rocketcash Ltd

A TV ad for a logbook loans broker featured two female friends chatting in a driveway. One of them said, "Hi Vics, just bringing these back. Oh, what's wrong?" to which the other replied...
Date: 23 April 2014
Decision: Upheld in part

Shurgard Self Storage UK Ltd

A website for self-storage units, www.shurgard.co.uk, that stated "First month's rent* £1 no minimum stay ...  *conditions apply".  The phrase "conditions apply" was a link to a...
Date: 23 April 2014
Decision: Upheld

Sony Computer Entertainment UK Ltd

A TV ad for a car-racing video game featured two men driving golf carts pulling up next to each other. The men looked at each other menacingly, pulled their gloves up and started revving the...
Date: 23 April 2014
Decision: Not Upheld

TalkTalk Telecom Ltd

A TV ad for a telecommunications company featured a voice-over that stated, "Everybody likes a sale.  But at TalkTalk we believe in saving all year round.  Your free YouView box comes with...
Date: 23 April 2014
Decision: Upheld

ToyWatch t/a Toywatchsale.co.uk

A website, www.toywatchsale.co.uk, selling ToyWatch luxury watches:a. The home page featured the ToyWatch logo and images of watches for sale.b. The 'About Us' page featured text that stated...
Date: 23 April 2014
Decision: Upheld

White Cliff Computing Ltd t/a WCCL Network

An e-mail and the website www.beatwheelclamps.com promoted a product to prevent wheel clamp fines:a. The e-mail, sent from Drivingstreet.com, was headed "Use These Clever Tactics To LEGALLY...
Date: 23 April 2014
Decision: Upheld

Winning Deals Ltd

A national press ad for Jumpstar, a car accessory designed to help restart a car engine, was headed "FLAT BATTERY? Restart your engine - anytime, anywhere and from the comfort of inside your...
Date: 23 April 2014
Decision: Upheld

Informally Resolved Cases (45)

After consideration by the ASA of complaints received, the following companies and organisations agreed to amend or withdraw advertising without the need for a formal investigation:

Advertiser Date Number of Complaints Media Sector
1st Online Solutions Ltd t/a Fantastic Cleaners 23 April 2014 1 Text Message Business
Aceville Publications Ltd t/a Crafts Beautiful 23 April 2014 1 Internet (sales promotion) Publishing
Anoto AB 23 April 2014 1 Internet (on own site) Computers and telecommunications
ASDA Stores Ltd t/a ASDA Direct 23 April 2014 1 Internet (OM 3rd party), Internet (on own site) Retail
AXA Wealth Services Ltd 23 April 2014 1 Internet (on own site) Financial
Barnard Marcus Auctions 23 April 2014 1 Internet (on own site) Property
Blinkbox Entertainment Ltd 23 April 2014 1 Internet (on own site) Leisure
Brackets R US 23 April 2014 1 Internet (on own site) Retail
BritishEco Ltd 23 April 2014 1 Direct mail Utilities
Bupa Care Homes Group Ltd t/a Darnley Court Care Home 23 April 2014 1 Internet (on own site) Health and beauty
Butlins Skyline Ltd t/a Butlins 23 April 2014 1 Internet (on own site) Holidays and travel
Carnival plc t/a P&O Cruises 23 April 2014 1 E-mail Holidays and travel
Clearwater Solicitors LLP 23 April 2014 1 Television Financial
Clever Digit Media Ltd t/a Forces War Records 23 April 2014 2 Internet (display), Internet (search engine) Leisure
David Wilson Homes Ltd 23 April 2014 1 Radio Property
DMG Media Ltd 23 April 2014 1 Internet (sales promotion) Retail
Eizun Wellbeing 23 April 2014 1 Internet (on own site) Health and beauty
Fear-Busters 23 April 2014 1 Internet (on own site), Internet (social networking) Health and beauty
GDC Group Ltd t/a Valor 23 April 2014 1 Internet (on own site) Business
Gigaclear Ltd 23 April 2014 1 Internet (on own site) Computers and telecommunications
Hallmark Bouquets 23 April 2014 2 Internet (on own site) Business
Help to Stop UK 23 April 2014 1 Internet (on own site) Health and beauty
Hertz (UK) Ltd 23 April 2014 1 Internet (on own site) Business
Home Solar Power Ltd t/a Mr Renewables 23 April 2014 1 Regional press Household
Hutchison 3G UK Ltd t/a 3 23 April 2014 1 Internet (social networking) Computers and telecommunications
Kidderminster MOT Test Centre 23 April 2014 1 Internet (on own site) Business
Kurt Geiger Ltd 23 April 2014 1 Internet (sales promotion) Retail
Maya Homeopathy 23 April 2014 1 Internet (on own site) Health and beauty
Miss Eco Glam 23 April 2014 2 Internet (on own site), Internet (social networking) Health and beauty
Nickelodeon UK Ltd t/a Nicktoons 23 April 2014 1 Television Leisure
Nissan Motor (GB) Ltd 23 April 2014 1 Radio Business
Paultons Park Ltd 23 April 2014 1 Internet (on own site) Leisure
Royal & Sun Alliance Insurance plc t/a MORE TH>N 23 April 2014 1 Internet (sales promotion) Financial
Saga Group Ltd 23 April 2014 1 Brochure Holidays and travel
Sentinel Debt Recovery Ltd t/a areyouowedmoneygroup 23 April 2014 1 E-mail Financial
Shape Adaptations Ltd t/a shapeyourworld.co.uk 23 April 2014 1 Internet (on own site) Business
Sony Computer Entertainment UK Ltd 23 April 2014 1 Internet (OM 3rd party) Leisure
Southall Travel Ltd t/a Travel Trolley 23 April 2014 1 Internet (on own site) Holidays and travel
Telecoms World plc 23 April 2014 1 Internet (on own site) Computers and telecommunications
Telegraph Media Group Ltd t/a Telegraph 23 April 2014 1 National press Business
UK Driving Lessons t/a 1weeklicence.co.uk 23 April 2014 1 Internet (display) Business
Universal Utilities plc t/a Unicom 23 April 2014 1 Internet (on own site) Computers and telecommunications
Whitehall Park School 23 April 2014 1 Internet (on own site) Education
winningseasy.com 23 April 2014 1 Press general Leisure
WorldStores Ltd t/a Outdoor Toys World 23 April 2014 1 Internet (search engine) Retail

Mail Order Cases (2)

The ASA has investigated complaints about the non-receipt of mail-order or sales promotion goods or refunds from these companies, which have now agreed to supply those goods or refunds.

Advertiser Date Number of Complaints Media Sector
Life In A Breakdown 23 April 2014 1 Internet (on own site) Leisure
Telegraph Media Group Ltd t/a Daily Telegraph/Sunday Telegraph 23 April 2014 1 Internet (sales promotion) Publishing

Database Cases (0)

The ASA has taken action about the obtaining, processing, management and use of personal information for the purposes of marketing products and services to the public through targeted and personalised mail by the following companies and organisations:

Follow Us

For ASA news, including our weekly rulings, press releases, research and reports.
 

How to comply with the rules

For advice and training on the Advertising Codes please visit the CAP website.

Make a complaint

Find out what types of ads we deal with and how to make a complaint.

Press Zone

This section is for journalists only. Here you will be able to access embargoed material, breaking news and briefing papers as well as profile details for the ASA press office.