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Rulings

AdjudicationsOur rulings (adjudications) are a transparent record of our policy on what is and isn’t acceptable in advertising.

We publish our rulings here every Wednesday (available to the media under embargo from Monday). Rulings generally remain on the site for five years, although some may be available for longer if they are being used as part of CAP’s advice materials for advertisers.

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Viewing rulings for : 25 February 2015

Rulings (16)

Advanced Health Ltd t/a Proactol XS.com

Claims on four pages of www.proactolxs.com, relating to a medical fat-binding product:a. Text on a page entitled "Why Choose Proactol XS" stated, "Clinically Proven Weight Loss...
Date: 25 February 2015
Decision: Upheld

Apollo Entertainment Ltd t/a Casino Classic

An email promotion for the online betting website www.casinoclassic.co.uk was headed "Play Casino with a £500 FREE Casino Bonus £500 FREE No Deposit Required". Text in the body of the ad...
Date: 25 February 2015
Decision: Upheld

DSG Retail Ltd t/a Currys PC World

A press ad for Currys PC World stated "Save £200 on our colourful range of HP Pavilion laptops" and featured images of three laptops from the HP Pavilion range. Text underneath stated...
Date: 25 February 2015
Decision: Upheld

Herbalveda

A website, www.herbalveda.co.uk, that offered a number of food products for sale, featured text on the "Single Seed Himalayan Garlic - 50g" product page that stated "ln herbal...
Date: 25 February 2015
Decision: Upheld

Kazam Online Ltd t/a Kazam Mobi

A TV ad for the Kazam mobile phone. The ad opened with the shot of the back of a woman wearing just her underwear, she was shown walking around a house. The ad cut to a scene where she ran her...
Date: 25 February 2015
Decision: Upheld

LighterLife Fast2 Ltd

A TV ad, for a weight loss plan, featured a voice-over which stated, "LighterLife Fast is a fantastic way to help keep your weight in check. It's 5:2 dieting made really simple. Two days a...
Date: 25 February 2015
Decision: Not Upheld

Operations Abroad Worldwide Ltd

A website promoting medical services outside of the UK, www.operationsabroadworldwide.co.uk included information about the care package available and included the text "You'll receive...
Date: 25 February 2015
Decision: Upheld

Philips Electronics UK Ltd

Two video ads on the website www.videojug.com and an ad on a YouTube channel, for a Philips Juicer:a. The first video featured Madeleine Shaw, whom the ad identified as a "Nutritional Health...
Date: 25 February 2015
Decision: Upheld

Roulettebotplus.com

The website promoted an opportunity to earn money online. Headline text stated "EARN £600 PER DAY RISK FREE & COMPLETELY LEGAL". Beneath that claim there was an image of a man in a...
Date: 25 February 2015
Decision: Upheld

Secret Surgery Ltd

Claims on the advertisers' Facebook page, for surgery, stated "We welcome you to join our trip to the wonderful winter wonderland in Wroclaw 12th to 15th December. FREE CONSULTATIONS, Tour our...
Date: 25 February 2015
Decision: Upheld

Sequence (UK) Ltd t/a William H Brown

Two mailings, from a lettings agent, to landlords in Northampton:a. The first mailing stated "Please excuse this direct approach but we can help you. I have noticed that your property on...
Date: 25 February 2015
Decision: Upheld in part

TalkTalk Telecom Ltd

Two press ads for TalkTalk offers:a. The first press ad stated "12 MONTHS HALF PRICE Totally Unlimited Broadband … Was £3.50 Package now only £1.75 a month".b. The second press ad stated...
Date: 25 February 2015
Decision: Upheld

TomTom International BV

A brochure promoted a traffic service in a satellite navigational device. Text stated "THE QUALITY OF TRAFFIC INFORMATION IS DETERMINED BY FOUR POINTS. TomTom outperforms competition on three...
Date: 25 February 2015
Decision: Upheld

Town & Country Driveways Ltd

A brochure, available online and in print, promoted an installer of imprinted driveways, paths and patios. Under the heading "THE TOWN & COUNTRY APPROACH" text stated "As the...
Date: 25 February 2015
Decision: Upheld

Zandera Ltd

A poster and magazine ad, for E-Lites electronic cigarettes (e-cigarettes), featured an image of a man with a beard and tattoos on his neck pictured from the side, dressed in a suit. There was also...
Date: 25 February 2015
Decision: Not Upheld

Zoosk Inc

A series of in-game ads for an adult dating app appeared in the cartoon-style game app "D1D", in which players completed mini-games to build a relationship with members of the music band...
Date: 25 February 2015
Decision: Upheld

Informally Resolved Cases (42)

After consideration by the ASA of complaints received, the following companies and organisations agreed to amend or withdraw advertising without the need for a formal investigation:

Advertiser Date Number of Complaints Media Sector
A Share & Sons Ltd t/a SCS 25 February 2015 2 Television Retail
A Share & Sons Ltd t/a ScS 25 February 2015 1 Television Retail
Aagrah Restaurants 25 February 2015 1 Regional press Food and drink
Apache Facility Contractors Ltd t/a Apache AKBI 25 February 2015 1 Internet (on own site) Household
Associated Newspapers Ltd t/a Daily Mail 25 February 2015 1 National press Publishing
Associated Newspapers Ltd t/a Daily Mail 25 February 2015 1 National press Publishing
Blue Anchor Leisure Ltd 25 February 2015 1 Internet (on own site) Business
Boohoo.com UK Ltd 25 February 2015 1 E-mail Retail
Cabin Living Ltd 25 February 2015 1 Internet (on own site) Retail
COIN Furniture Ltd t/a dwell 25 February 2015 1 National press Retail
Credit-Hero Ltd 25 February 2015 1 Internet (social networking) Financial
Firebox.com Ltd 25 February 2015 1 Internet (display) Retail
Hallgate Timber Ltd t/a Factory Cabins 25 February 2015 1 Internet (on own site) Retail
Hendy Wind Farm Ltd 25 February 2015 1 Internet (on own site) Utilities
Hillmotts LLP 25 February 2015 1 Internet (on own site) Holidays and travel
Iliketosell Ltd 25 February 2015 1 Internet (on own site) Retail
Invista Textiles (UK) Ltd t/a LYCRA 25 February 2015 1
John Lewis Partnership plc 25 February 2015 1 Internet (on own site) Retail
Last Minute Network Ltd 25 February 2015 1 Internet (on own site) Holidays and travel
Micro Dream Ltd 25 February 2015 1 Internet (social networking), Internet (e-tailing) Retail
Mundio Mobile Ltd t/a Vectone 25 February 2015 1 Internet (sales promotion) Computers and telecommunications
National Holidays Tours Ltd 25 February 2015 1 Direct mail, Internet (on own site) Holidays and travel
NorthStar School of Driving 25 February 2015 1 Internet (on own site) Education
Peugeot Motor Company plc t/a Peugeot 25 February 2015 1 Brochure Motoring
Pics2Posters Ltd 25 February 2015 1 Internet (on own site) Business
PremierSubmission.com 25 February 2015 1 E-mail Computers and telecommunications
Puressentiel UK Ltd 25 February 2015 4 Television Health and beauty
Reformed Spirits Company Ltd t/a Martin Miller's Gin 25 February 2015 1 Magazine Alcohol
Scotts Ltd 25 February 2015 1 Internet (on own site) Leisure
Shedstore 25 February 2015 1 Internet (on own site) Retail
Tesco Stores Ltd 25 February 2015 1 Internet (on own site) Retail
The Genuine Gemstone Company Ltd t/a Gemporia 25 February 2015 1 Television Leisure
The Greenwich Hotel Ltd 25 February 2015 1 Internet (on own site) Holidays and travel
The HMO Manager Ltd 25 February 2015 1 Internet (OM 3rd party) Property
Toyota (GB) PLC 25 February 2015 1 Brochure, Internet (on own site) Motoring
Trainline.com Ltd 25 February 2015 1 E-mail Holidays and travel
TripAdvisor LLC 25 February 2015 3 Television Holidays and travel
UKhost4u 25 February 2015 1 Internet (display) Business
Virgin Media Ltd 25 February 2015 1 Internet (on own site) Leisure
WGM Services Ltd t/a EZTrader.com 25 February 2015 1 Internet (OM 3rd party) Financial
Yorkshire Lavender Ltd 25 February 2015 1 Internet (on own site) Business
Yummysweetener Ltd 25 February 2015 1 Internet (on own site) Food and drink

Mail Order Cases (0)

The ASA has investigated complaints about the non-receipt of mail-order or sales promotion goods or refunds from these companies, which have now agreed to supply those goods or refunds.

Database Cases (2)

The ASA has taken action about the obtaining, processing, management and use of personal information for the purposes of marketing products and services to the public through targeted and personalised mail by the following companies and organisations:

Advertiser Date
To Play Central Ltd t/a Lucky 247 25 February 2015
Zeta Interactive Ltd t/a Smart Compensation 25 February 2015

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