Cookies policy statement
We are using cookies on our site to provide you with the best user experience.
Disabling cookies may prevent our website from working efficiently. Click ok to remove this message (we will remember your choice).
OK

Rulings

AdjudicationsOur rulings (adjudications) are a transparent record of our policy on what is and isn’t acceptable in advertising.

We publish our rulings here every Wednesday (available to the media under embargo from Monday). Rulings generally remain on the site for five years, although some may be available for longer if they are being used as part of CAP’s advice materials for advertisers.

Search rulings:

Advanced Search


Viewing rulings for : 3 June 2015

Rulings (6)

Charlton Athletic Football Company Ltd

An online video ad, which was featured on the Charlton Athletic YouTube channel, for Charlton Athletic Football Club pitch hire in the style of candid CCTV footage showed a man and a woman entering...
Date: 3 June 2015
Decision: Upheld in part

eMoov Ltd

The website www.emoov.co.uk promoted an online estate agent. Text on the "How it works" page, under the heading "Our team negotiate a great price", stated "eMoov...
Date: 3 June 2015
Decision: Upheld in part

TalkTalk Telecom Ltd t/a TalkTalk

A regional press ad by TalkTalk for its broadband packages was headlined "Britain's Best Deals on totally unlimited broadband packages".  The ad featured three different broadband...
Date: 3 June 2015
Decision: Upheld

Unilever UK Ltd

A TV ad, for Sure Invisible Black+White deodorant, stated "Trust the experts with our superior Black and White protection … superior to Nivea against yellow stains …". A bar chart...
Date: 3 June 2015
Decision: Upheld

Volkswagen Group UK Ltd t/a Audi

A radio ad featured the voices of broadcasters introducing weather reports. Voices stated "And now it's time for the weather", "And that's all from John and I, now it's the lovely...
Date: 3 June 2015
Decision: Upheld

Yves Saint Laurent SAS t/a Saint Laurent Paris

An ad in Elle magazine, promoting a fashion brand, featured a black and white photograph of a woman lying on the floor with her hands on her head. She had her eyes closed and was wearing a short...
Date: 3 June 2015
Decision: Upheld

Informally Resolved Cases (38)

After consideration by the ASA of complaints received, the following companies and organisations agreed to amend or withdraw advertising without the need for a formal investigation:

Advertiser Date Number of Complaints Media Sector
A & A Windows Direct Ltd 3 June 2015 1 Internet (on own site) Household
Argos Ltd 3 June 2015 1 Internet (on own site), Catalogue Retail
Barisons Productions Ltd 3 June 2015 1
CFW Distribution Ltd t/a Cornish Firewood 3 June 2015 1 Internet (search engine) Retail
Direct Ferries Ltd 3 June 2015 1 Internet (display) Holidays and travel
eBay International AG 3 June 2015 3 E-mail Leisure
Electronic Arts Ltd t/a EA Games 3 June 2015 1
Emmi UK Ltd 3 June 2015 1 Internet (sales promotion) Leisure
Europcar Group UK Ltd t/a Europcar 3 June 2015 1 Internet (search engine) Holidays and travel
Expedia Inc 3 June 2015 1 Internet (sales promotion) Holidays and travel
Financial Reclaims Ltd t/a Renaissance Business Finance 3 June 2015 1 Internet (on own site) Financial
Flooring Megastore Ltd 3 June 2015 1 Internet (on own site) Household
Fly Away Ltd 3 June 2015 1 Internet (sales promotion) Retail
Frack Free Alliance 3 June 2015 1 Leaflet Non-commercial
Habitat Retail Ltd 3 June 2015 1 Internet (on own site) Retail
Hays Tour Operating Ltd t/a Cruisenation 3 June 2015 1 Internet (on own site) Holidays and travel
High Tech Membrane Roofing Ltd 3 June 2015 1 Regional press Business
Homebase Ltd t/a Homebase 3 June 2015 1 Internet (sales promotion) Retail
House of Fraser (Stores) Ltd 3 June 2015 1
Kidsafe (UK) 3 June 2015 1 Internet (on own site) Non-commercial
Lois Jewellery Ltd 3 June 2015 1 Regional press Leisure
Microsoft Ltd 3 June 2015 1 Internet (display) Computers and telecommunications
MuscleFood Ltd t/a Xercise4Less Ltd 3 June 2015 1 Text Message Food and drink
myseevee Ltd 3 June 2015 1 E-mail Business
Platesmashing.com 3 June 2015 1 Internet (sales promotion) Business
RB UK Commercial Ltd t/a Calgon 3 June 2015 7 Television Household
RoofSURE Ltd 3 June 2015 1 National press Household
S247 plc t/a TheSportsHQ 3 June 2015 1 Internet (e-tailing) Retail
Shuropody Ltd 3 June 2015 1 Internet (on own site), Leaflet Retail
SN Estates 3 June 2015 1 Internet (on own site) Property
Soul Vitality 3 June 2015 1 Direct mail Health and beauty
Sports Supplements Ltd 3 June 2015 1 Internet (on own site) Retail
TalkTalk Telecom Ltd 3 June 2015 1 Internet (sales promotion) Computers and telecommunications
The Holiday Travel Club Ltd t/a Malta Direct 3 June 2015 1 Internet (on own site) Holidays and travel
Toys 'R' Us Ltd 3 June 2015 1 Internet (sales promotion) Retail
TSE (Gibraltar) LP t/a Betfair 3 June 2015 1 Internet (social networking) Leisure
UK Point of Sale Group Ltd 3 June 2015 1 Internet (e-tailing) Business
Unsweet Drinks 3 June 2015 1 Internet (sales promotion) Food and drink

Mail Order Cases (1)

The ASA has investigated complaints about the non-receipt of mail-order or sales promotion goods or refunds from these companies, which have now agreed to supply those goods or refunds.

Advertiser Date Number of Complaints Media Sector
British Telecommunications plc 3 June 2015 1 National press Computers and telecommunications

Database Cases (0)

The ASA has taken action about the obtaining, processing, management and use of personal information for the purposes of marketing products and services to the public through targeted and personalised mail by the following companies and organisations:

Follow Us

For ASA news, including our weekly rulings, press releases, research and reports.
 

How to comply with the rules

For advice and training on the Advertising Codes please visit the CAP website.

Make a complaint

Find out what types of ads we deal with and how to make a complaint.

Press Zone

This section is for journalists only. Here you will be able to access embargoed material, breaking news and briefing papers as well as profile details for the ASA press office.