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Rulings

AdjudicationsOur rulings (adjudications) are a transparent record of our policy on what is and isn’t acceptable in advertising.

We publish our rulings here every Wednesday (available to the media under embargo from Monday). Rulings generally remain on the site for five years, although some may be available for longer if they are being used as part of CAP’s advice materials for advertisers.

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Viewing rulings for : 26 November 2014

Rulings (15)

AEB Solutions Ltd t/a Review Steam Shower

Claims on www.reviewsteamshower.com stated "Welcome to Review Steam Shower, the only independent voice on where [sic] you can find the best products and service when shopping for your new...
Date: 26 November 2014
Decision: Upheld

Brinc Ltd t/a Health Service Discounts

An e-mail from Health Service Discounts stated "Enjoy a 2015 family holiday now up to 50% off …". The Haven Holidays logo was included and an accompanying image showed a family running...
Date: 26 November 2014
Decision: Upheld

British Sky Broadcasting Ltd

A promoted tweet on the Sky Sports Twitter account featured an image of Formula 1 cars. Text stated "Watch every minute of the race live with the Sky Sports Mobile TV app. Watch it live on...
Date: 26 November 2014
Decision: Upheld

Champneys Henlow Ltd

The "Latest Offers" page of www.champneys.com promoted a "3 Nights for 2 Break. Prices from £509.00". The offer included a three-night stay, access to the spa's facilities and...
Date: 26 November 2014
Decision: Not Upheld

Chesterton Global Ltd

A property listing in the "For Sale" section of www.rightmove.co.uk. Text under the heading "Full description" stated, "Tenure: Leasehold".
Date: 26 November 2014
Decision: Not Upheld

Dream Lounge Ltd

A poster for 'Dream Lounge' ladies and gentlemen's club featured an image of a woman from the waist down, taken from the side. The woman was shown leaning against a pole with one knee raised, and...
Date: 26 November 2014
Decision: Not Upheld

Hypnos Ltd

The website www.hypnosbeds.com, for handmade beds, stated "HYPNOS …THE MOST COMFORTABLE BEDS IN THE WORLD … Awake each morning feeling completely refreshed and revitalised".
Date: 26 November 2014
Decision: Not Upheld

Lycamobile UK Ltd

Claims on www.lycamobile.co.uk included, under a tab entitled "Unlimited Data", "Unlimited Data, now with 4G … Unlimited Data". A banner ad on the website stated "£15 per...
Date: 26 November 2014
Decision: Upheld

Mondelez UK Ltd

Five YouTube videos from vloggers, all of which featured Oreo biscuits:a. A video titled "Dan and Phil LICK RACE" on the channel 'AmazingPhil' featured two vloggers, Phil Lester and Dan...
Date: 26 November 2014
Decision: Upheld

Mouthwear Technology Ltd t/a Performance Mouthwear UK

A website for Performance Mouthwear UK, www.performancemouthwearuk.co.uk, included a web page headed "HOW IT WORKS". Further text stated "UNCLENCH YOUR JAW & UNLEASH A BETTER...
Date: 26 November 2014
Decision: Upheld

Procter & Gamble UK

A TV ad, a national press ad and a magazine ad, for Duracell Ultra Power with Duralock batteries:a. The TV ad, for Duracell Ultra Power with Duralock batteries, featured a Duracell battery powered...
Date: 26 November 2014
Decision: Upheld in part

Sold on Renewables LLP

The website www.vortexenergysaver.com, for the Vortex Energy Saver device for central heating systems being sold by Sold on Renewables LLP, made claims and contained test reports relating to its...
Date: 26 November 2014
Decision: Not Upheld

The College for Nutrition Ltd

The website collegefornutrition.org, which promoted a company offering educational courses in nutrition, featured a large image of an old red-brick building set on a large lawn. A caption stated...
Date: 26 November 2014
Decision: Upheld

The Health Lottery ELM Ltd

An ad that appeared on the Demand 5 video-on-demand service promoted an online direct debit offer for the Health Lottery whereby consumers could have their first two weeks play "free", as...
Date: 26 November 2014
Decision: Upheld

Wm Morrison Supermarkets plc t/a Morrisons

A national press ad and website ads for a Morrisons sales promotion:a. The press ad seen on 23 May 2014 was headed "ANY 3 FOR £10. £5 each" and seven bottles of wine were pictured: Campo...
Date: 26 November 2014
Decision: Upheld

Informally Resolved Cases (34)

After consideration by the ASA of complaints received, the following companies and organisations agreed to amend or withdraw advertising without the need for a formal investigation:

Advertiser Date Number of Complaints Media Sector
Adidas (UK) Ltd 26 November 2014 1
AMAS Enterprises Ltd 26 November 2014 1 Internet (on own site) Health and beauty
AO Retail Ltd t/a Appliances Online 26 November 2014 1 Internet (sales promotion) Leisure
Ashdown.co.uk Ltd t/a Bead & Jewellery 26 November 2014 1 Magazine Publishing
British Telecommunications plc t/a BT 26 November 2014 1 National press, Television Computers and telecommunications
Buyagift plc t/a Asda Gifts & Flowers 26 November 2014 1 Internet (sales promotion) Retail
Cardiored Ltd t/a Olympus Health 26 November 2014 1 Internet (display) Retail
Carnival plc t/a P&O Cruises 26 November 2014 1 Internet (on own site) Holidays and travel
Christina Moore t/a http://www.aerobicoxygenuk.com/aerobicoxygen.html 26 November 2014 1 Internet (on own site) Health and beauty
DCMD Ltd t/a VehicleSavers 26 November 2014 1 Internet (sales promotion), E-mail Business
Electrolux plc 26 November 2014 1 Internet (on own site) Electrical appliances
Finarea SA t/a Call18866 26 November 2014 1 Internet (on own site) Computers and telecommunications
Fischer Future Heat UK Ltd 26 November 2014 1 Circular, Leaflet Household
Flybe Ltd 26 November 2014 1 Internet (sales promotion) Holidays and travel
Game Retail Ltd 26 November 2014 1 Internet (sales promotion) Leisure
Hotspring Ventures Ltd t/a Wahanda 26 November 2014 1 Internet (sales promotion) Leisure
Lead Logic Ltd 26 November 2014 1 Internet (on own site) Computers and telecommunications
Learncliki Ltd t/a psychicether.com 26 November 2014 1 Internet (on own site) Business
LivingSocial Ltd 26 November 2014 1 Internet (sales promotion) Leisure
London Aesthetics Ltd 26 November 2014 1 Regional press Health and beauty
Mercedes-Benz UK Ltd 26 November 2014 1 Internet (on own site) Motoring
Merlin Entertainments (Dungeons) Ltd t/a The London Dungeon 26 November 2014 1 Internet (video) Leisure
Percy Lord & Son Ltd t/a Lords Electrical 26 November 2014 1 Internet (search engine) Retail
Pizza Magic 26 November 2014 1
Pro-Fit Flooring Solutions Ltd 26 November 2014 1 Internet (on own site) Household
RD Scott Ltd 26 November 2014 1 Internet (sales promotion) Retail
Rumenco Ltd 26 November 2014 1 Internet (on own site), Leaflet Agricultural
TalkTalk Telecom Ltd 26 November 2014 1 Internet (on own site) Computers and telecommunications
TalkTalk Telecom Ltd 26 November 2014 1 Internet (on own site) Computers and telecommunications
Tettenhall Windows & Conservatories Ltd 26 November 2014 1 Regional press Household
UK Car Discount Ltd t/a uk-car-discount.co.uk 26 November 2014 1 Internet (search engine) Business
UKhost4u 26 November 2014 1 Internet (display) Business
Unilever UK Ltd t/a Cornetto 26 November 2014 1 Internet (sales promotion) Food and drink
Wm Nicholls & Company (Crickhowell) Ltd t/a Nicholls of Abergavenny 26 November 2014 1 E-mail Retail

Mail Order Cases (2)

The ASA has investigated complaints about the non-receipt of mail-order or sales promotion goods or refunds from these companies, which have now agreed to supply those goods or refunds.

Advertiser Date Number of Complaints Media Sector
Dixons Carphone plc t/a Carphone Warehouse 26 November 2014 1 Internet (sales promotion) Retail
The A Department 26 November 2014 1 Internet (social networking) Leisure

Database Cases (0)

The ASA has taken action about the obtaining, processing, management and use of personal information for the purposes of marketing products and services to the public through targeted and personalised mail by the following companies and organisations:

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