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Rulings

AdjudicationsOur rulings (adjudications) are a transparent record of our policy on what is and isn’t acceptable in advertising.

We publish our rulings here every Wednesday (available to the media under embargo from Monday). Rulings generally remain on the site for five years, although some may be available for longer if they are being used as part of CAP’s advice materials for advertisers.

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Viewing rulings for : 28 January 2015

Rulings (16)

Abscissa.Com Ltd t/a Jokers Masquerade

An ad on www.joke.co.uk featured a Halloween costume called "Adult Skitzo Costume".  Text stated "Our Adult Skitzo Costume is a [sic] eye-catching Halloween fancy dress idea with a...
Date: 28 January 2015
Decision: Upheld

Bicom UK LLP

A magazine ad and three of the advertiser's own websites.a. The magazine ad stated "WHAT DOCTORS CAN'T TELL YOU We can, with Bioresonance, treat the cause and not the symptoms by working at...
Date: 28 January 2015
Decision: Upheld

CTN Solutions Ltd

Ads promoted customer helpline numbers.a. A Bing-sponsored search result stated "Call EasyJet Direct - 0843 XXXX XXX. contacttelephonenumbers.co.uk for EasyJet Customer Services for bookings...
Date: 28 January 2015
Decision: Upheld

Diageo Great Britain Ltd

A TV ad and an online video for Haig Club whisky:a. The TV ad featured David Beckham, who was riding a motorcycle, and others travelling through a craggy landscape to meet each other. The actors...
Date: 28 January 2015
Decision: Not Upheld

dylanqueen.co.uk

Claims on www.dylanqueen.co.uk stated "BUY ONE DRESS SAVE 6% OFF COUPON CODE: SAVE6 BUY TWO DRESSES SAVE 12% OFF COUPON CODE: SAVE12 BUY MORE DRESSES SAVE 17% OFF COUPON CODE: SAVE17 SHOP...
Date: 28 January 2015
Decision: Upheld

Geo24 UK Ltd

A TV ad showed different people seeing a bright light and then a shower of cash descending upon them. The voice-over stated, "This Saturday night, millions of pounds will be landing all over...
Date: 28 January 2015
Decision: Upheld

Homes Direct 365 Ltd

The website www.homesdirect365.co.uk promoted furniture. The site included a number of products with the claim "Antique French" in their name, such as "La Rochelle Antique French...
Date: 28 January 2015
Decision: Upheld

Imperial Tobacco Ltd

An ad seen in The House magazine, a weekly publication for the Houses of Parliament, for a tobacco producer.  It addressed the Government's consultation on plain packaging of tobacco products and...
Date: 28 January 2015
Decision: Not Upheld

Innovate Product Design Ltd

Ads promoted a product design company offering advice and information on patents and idea development: a. Claims on www.innovate-design.co.uk stated "Patent Search | Patent Office | UK Patents...
Date: 28 January 2015
Decision: Not Upheld

Rebecca Penny t/a Bridleworks

A promotion on a bridle seller's own Facebook page stated "Don't forget it's not too late to submit your entry into our fabulous Next Top Pony Model Competition! ... All you need to do to be...
Date: 28 January 2015
Decision: Upheld

selectbestprice.com

A sponsored search ad for www.selectbestprice.com/Michael-Kors stated, "50% OFF Michael Kor [sic] Bags - Black Friday 2014. Best Discounts".
Date: 28 January 2015
Decision: Upheld

SpeedMaxPc.com

A banner ad stated "YOUR COMPUTER IS SLOW Repair Your PC Before it Gets Worse Follow These 3 Steps Immediately!"
Date: 28 January 2015
Decision: Upheld

Stop Go Networks Ltd t/a Rudolph's Readies

A website ad for short-term loans at www.rudolphsreadies.co.uk, featured a header with cartoon images of Rudolph the Reindeer, Santa and a snowman alongside a Christmas tree with presents...
Date: 28 January 2015
Decision: Upheld

Take That Ltd

Three websites promoted the EuroMillions and UK National lotteries.a. The first website, www.lottery.co.uk included a page entitled "EuroMillions Results" which provided the EuroMillions...
Date: 28 January 2015
Decision: Upheld

uk-phone.com

Ads promoted customer helpline numbers.a. An Ask-sponsored search result stated "Phone Number Helpline - Phone Customer Service & Support easyjet.uk-phone.com/ For General Enquiries &...
Date: 28 January 2015
Decision: Upheld

Zenimax Europe Ltd t/a Bethesda

A video-on-demand (VOD) ad for the video game 'The Evil Within' was seen between 19:00 and 19:30 during an episode of 'Time Team'.  The ad began with a shot of a record player and the sound of...
Date: 28 January 2015
Decision: Not Upheld

Informally Resolved Cases (49)

After consideration by the ASA of complaints received, the following companies and organisations agreed to amend or withdraw advertising without the need for a formal investigation:

Advertiser Date Number of Complaints Media Sector
1&1 Internet Ltd 28 January 2015 1 Internet (on own site) Business
Argos Ltd 28 January 2015 1 Internet (on own site) Retail
Arzum Group 28 January 2015 1 Internet (on own site) Business
Azure Services Ltd (Malta) 28 January 2015 1 Internet (sales promotion) Holidays and travel
Barclays Bank plc 28 January 2015 1 Internet (display) Financial
BeautySpotter Ltd 28 January 2015 1 Internet (social networking) Health and beauty
Bentham Ltd t/a Morgan Computers 28 January 2015 1 Catalogue Retail
Blackpool and The Fylde College 28 January 2015 1 Poster Education
BlueC 77 Paintballing t/a Delta Force Paintballing 28 January 2015 1 Internet (on own site) Leisure
Casio Electronics Company Ltd t/a Sheen 28 January 2015 1 Internet (social networking) Leisure
DSG Retail Ltd t/a Currys 28 January 2015 1 Internet (sales promotion) Retail
DSG Retail Ltd t/a PC World 28 January 2015 1 Internet (on own site) Retail
EE Ltd 28 January 2015 1 Internet (on own site) Computers and telecommunications
Eggshell Therapy 28 January 2015 1 Internet (on own site) Health and beauty
Encore Tickets Ltd t/a CheapTheatreTickets.com 28 January 2015 1 Internet (on own site) Leisure
Eventful Inc 28 January 2015 1 E-mail Leisure
Finlux Direct 28 January 2015 1
Frosts Pharmacy Ltd t/a Oxford Online Pharmacy 28 January 2015 1 Internet (search engine) Health and beauty
giffgaff Ltd 28 January 2015 1 Internet (on own site) Computers and telecommunications
Harrods Ltd 28 January 2015 1 Internet (sales promotion) Retail
Heineken UK Ltd 28 January 2015 1 Internet (social networking) Alcohol
Home Shopping Mall Ltd 28 January 2015 1 Television Retail
Hoover Ltd 28 January 2015 1 Internet (on own site) Household
Hydra Technologies Ltd t/a Evans Cooling Systems UK 28 January 2015 1 Magazine, Internet (on own site) Industrial and engineering
IJT Direct Ltd 28 January 2015 1 National press Business
Immediate Media Company Ltd t/a Homes & Antiques 28 January 2015 1 Magazine Publishing
LG Electronics UK Ltd t/a LG 28 January 2015 1
Mariam Scudamore 28 January 2015 1 Internet (on own site) Health and beauty
Narconon 28 January 2015 1 Internet (on own site) Non-commercial
Novatech Ltd 28 January 2015 1 Internet (e-tailing) Retail
Npower Ltd 28 January 2015 1 National press Utilities
Npower Ltd t/a Npower 28 January 2015 1 Radio Utilities
On The Beach Ltd 28 January 2015 1 Internet (on own site) Holidays and travel
Park Resorts Ltd 28 January 2015 1
PT Entertainment Services Ltd t/a Winner 28 January 2015 1 Press general Leisure
Quick Straight Teeth Seminars Ltd 28 January 2015 1 Internet (on own site) Health and beauty
Renault UK Ltd t/a Dacia.co.uk 28 January 2015 1 Internet (on own site) Motoring
Riverside Physiotherapy Clinic 28 January 2015 1 Internet (on own site) Health and beauty
Swell UK Ltd t/a swellreptiles.co.uk 28 January 2015 1 Internet (on own site) Business
Telefónica UK Ltd t/a o2 28 January 2015 1 Internet (on own site) Computers and telecommunications
Tesco Stores Ltd 28 January 2015 1 Internet (social networking) Retail
Tesco Stores Ltd 28 January 2015 1 Internet (sales promotion) Retail
The Beauty Developments Group Ltd t/a Simply The Spa 28 January 2015 1 Internet (on own site) Holidays and travel
The Walt Disney Company Ltd 28 January 2015 1 Internet (video) Leisure
Ubisoft Ltd 28 January 2015 1 Television Leisure
UK Tool Mart Ltd 28 January 2015 1 Internet (e-tailing) Business
United Utilities plc 28 January 2015 1 Internet (social networking) Leisure
washurwheelie.co.uk 28 January 2015 1 Circular Business
Wowcher Ltd 28 January 2015 1 Internet (sales promotion) Leisure

Mail Order Cases (2)

The ASA has investigated complaints about the non-receipt of mail-order or sales promotion goods or refunds from these companies, which have now agreed to supply those goods or refunds.

Advertiser Date Number of Complaints Media Sector
Associated Newspapers Ltd 28 January 2015 1 Internet (sales promotion) Publishing
Bauer Consumer Media Ltd t/a Closer 28 January 2015 1

Database Cases (1)

The ASA has taken action about the obtaining, processing, management and use of personal information for the purposes of marketing products and services to the public through targeted and personalised mail by the following companies and organisations:

Advertiser Date
TFLI Ltd 28 January 2015

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