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Rulings

AdjudicationsOur rulings (adjudications) are a transparent record of our policy on what is and isn’t acceptable in advertising.

We publish our rulings here every Wednesday (available to the media under embargo from Monday). Rulings generally remain on the site for five years, although some may be available for longer if they are being used as part of CAP’s advice materials for advertisers.

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Viewing rulings for : 30 July 2014

Rulings (31)

Aesthetic and Cosmetic Surgery Ltd t/a The Harley Medical Group

Ads on the advertisers own website, a banner ad on YouTube and a magazine ad for a cosmetic surgery provider included the claim "Setting the Gold Standard".
Date: 30 July 2014
Decision: Upheld

Birmingham 29 Ltd t/a TheTicketSellers.co.uk in association with Soulfusion t/a TheTicketSellers.co.uk

An ad on a ticket vendor's website, www.theticketsellers.co.uk, was headed "Southport Weekender 2014 - The Big 50 Birmingham Coach". Text underneath stated "Standard Ticket",...
Date: 30 July 2014
Decision: Upheld

British Airways plc

The search results page of the website www.britishairways.com, that appeared after a search for a return trip from London to Sri Lanka, displayed outbound flight options under the headings...
Date: 30 July 2014
Decision: Upheld

British Telecommunications plc t/a BT

Two national press ads for BT broadband:a. The ad was headed "THE BIG BT BROADBAND SALE" and gave details of three packages available: "BT BROADBAND"; "BT INFINITY";...
Date: 30 July 2014
Decision: Not Upheld

Camerons Brewery Ltd and Trocaderos South Shields

A posting on the TrocStars' Facebook page promoted a competition. It featured a poster with an image of two women both drinking from large glasses and text which stated "Got yourself drunk at...
Date: 30 July 2014
Decision: Upheld

Cash On Go Ltd t/a Peachy.co.uk

Two ads for Peachy.co.uk, printed on sandwich wrappers:a. One ad stated "Loans from £50 to £500 ... Cheaper than Payday Loans! Pay back in partial payments!" and featured two 'sliders'...
Date: 30 July 2014
Decision: Upheld in part

Damartex UK Ltd t/a Damart

A direct mailing, for a mail order catalogue, stated "Your customer file has been selected - you are entitled to the following awards: read this correspondence detailing how to redeem your...
Date: 30 July 2014
Decision: Upheld

Department of Health t/a NHS

A TV ad for the NHS smoke free campaign showed a man who lit up a cigarette outside his house. A growth appeared on the cigarette which increased in size as he smoked.The voice over stated...
Date: 30 July 2014
Decision: Not Upheld

Dr Oetker (UK) Ltd t/a Chicago Town

A TV ad for Chicago Town pizza included a voice-over that said "Nothing delivers like Chicago Town Takeaway, voted number one versus Dominos" and on-screen text stated "VOTED No.1 VS...
Date: 30 July 2014
Decision: Upheld

Edinburgh Airport Ltd

An online display ad for parking at Edinburgh Airport. Text stated: "Edinburgh Airport ... Official Edinburgh Airport Parking. You won't find our parking for less pre-book from only £3.19 per...
Date: 30 July 2014
Decision: Not Upheld

Flightbrick Ltd t/a Tearless Teething

Claims on the home page of www.tearlessteething.com stated "Welcome to Tearless Teething - Hazelwood Necklaces ... Acidity imbalance in the body is thought to be a main player in certain...
Date: 30 July 2014
Decision: Upheld

Gallaher Ltd

A national press ad, for Gallaher Ltd, JTI’s UK trading company (Gallaher), a tobacco company, which appeared in April 2013, included an e-mail from the UK Department of Health to the Australian...
Date: 30 July 2014
Decision: Upheld in part

HotPond Media Ltd t/a loanmonarch.co.uk

A text message that stated "Hi, need a quick loan £100 upto £25000, 98% Acceptance Rates!  No credit checks, CCJ's and defaults OK.  Visit www.loan-monarch.co.uk Now or text STOP".
Date: 30 July 2014
Decision: Upheld

ITW Ltd t/a Forté Lubricants

A website for the Good Garage Scheme, www.goodgaragescheme.com, stated "The Good Garage Scheme. Looking for a local garage you can trust for a car service, MOT or car repair? Using the Good...
Date: 30 July 2014
Decision: Not Upheld

Ladbrokes Betting & Gaming Ltd

A banner ad on www.sportsbeta.ladbrokes.com, for a sales promotion, stated "UP TO £500! IN FREE BETS ON LADBROKES EXCHANGE". Smaller, hyperlinked text stated "* T&Cs Apply -...
Date: 30 July 2014
Decision: Upheld

Lend Lease (Elephant & Castle) Ltd

Two web pages about urban redevelopment in Elephant and Castle:a. A page headed "Construction starts on first new homes in elephant" on www.onetheelephant.com featured text that stated...
Date: 30 July 2014
Decision: Not Upheld

Mast-Jaegermeister UK Ltd

A TV ad, promoting Jägermeister, showed a group of male friends leaving for a road trip in the early hours of the morning. The men were shown travelling through snowy, mountainous terrain in a...
Date: 30 July 2014
Decision: Upheld in part

Nick Freeman Ltd t/a Freeman & Co

Claims on the website www.nickfreemansolicitors.co.uk stated "Freeman & Co is one of the UK's best known criminal law practices, headed by its founder, Nick Freeman ... About Nick Freeman...
Date: 30 July 2014
Decision: Upheld

RAC Motoring Services t/a RAC

Claims on the website www.rac.co.uk promoted breakdown cover. A price for each type of cover was stated as a "Web Price", above which there was a corresponding, higher, "List...
Date: 30 July 2014
Decision: Not Upheld

rentchecks.com

Claims on www.rentchecks.com, seen in October 2013, which promoted a checking service for tenants and landlords stated "Rentchecks.com has been a leading provider of pre tenancy & lease...
Date: 30 July 2014
Decision: Not Upheld

Samuel Windsor

A national press ad for Samuel Windsor, a menswear retailer, showed images of models wearing various items of clothing with text that stated, "Button-collar casual shirts. £18 RRP £60 - Buy...
Date: 30 July 2014
Decision: Upheld

Sandhurst Associates Ltd t/a spends4u.co.uk

A text message, from www.spends4u.co.uk, stated "... could approve you for a loan of up to £1000 today. No matter what your circumstances. Fast and completely online. To opt out text End".
Date: 30 July 2014
Decision: Upheld

Solitair Ltd t/a Solitair Holidays

A national press ad for a travel company stated "The First Choice for Single Travellers".
Date: 30 July 2014
Decision: Upheld

Tesco Stores Ltd and Nutricia

A direct mailing for Tesco's "royal babyevent", featured information about various products, including a section headed "Aptamil with Pronutra+ our most advanced formula yet"....
Date: 30 July 2014
Decision: Upheld

Tesco Stores Ltd

Claims on a website for a supermarket, www.tesco.com, seen on 23 October 2013, stated "Hobgoblin 4x440ml Can ... SAVE 49p Was £4.99 Now £4.50 valid from 23/10/2013 until 12/11/2013".
Date: 30 July 2014
Decision: Upheld

Tesco Stores Ltd t/a F&F

A TV ad, for Tesco F&F clothing range, cut between a woman and a man wearing different clothing in each shot and included the woman in a bikini and cut-off shorts. The models were shown either...
Date: 30 July 2014
Decision: Not Upheld

The Knowledge Academy Ltd

An ad on an employment agency website stated "PRINCE2 Training For £199 theknowledgeacedmy.com/Prince2 Overview Foundation & Practitioner. 5 Day PRINCE2 Training And Exam".
Date: 30 July 2014
Decision: Upheld

TransferWise Ltd

A poster for Transferwise.com stated "$CAMM€D YOUR BANK IS SECRETLY OVERCHARGING YOU ON INTERNATIONAL MONEY TRANSFERS  Next time, save 90% with TransferWise".
Date: 30 July 2014
Decision: Upheld

Tufferman Ltd

A national press ad, for Tufferman Ltd, stated "HALF PRICE! 3 STORALEX SHELVING BAYS ...".  The ad showed three images of shelves connected with plus symbols followed by an equals sign....
Date: 30 July 2014
Decision: Upheld

Virtual Insanity Ltd t/a Daisy Street

A website for an online clothes retailer, www.daisystreet.co.uk, featured a page entitled "Customer Service". Text on the "FAQ'S ON RETURNS" section stated "Do I have to...
Date: 30 July 2014
Decision: Upheld

Vodafone Ltd

The "Pay monthly iPhone" section of www.vodafone.co.uk displayed contract options for various iPhone models:a. The "iPhone 5s" section featured a table of contract options. The...
Date: 30 July 2014
Decision: Not Upheld

Informally Resolved Cases (46)

After consideration by the ASA of complaints received, the following companies and organisations agreed to amend or withdraw advertising without the need for a formal investigation:

Advertiser Date Number of Complaints Media Sector
Academy Online Learning Ltd 30 July 2014 1 Internet (display) Education
Arcadia Group Brands Ltd 30 July 2014 1 E-mail Clothing
ASK Restaurants Ltd t/a Zizzi 30 July 2014 1 Regional press Food and drink
British Sky Broadcasting Ltd t/a Now TV 30 July 2014 1 E-mail Leisure
British Telecommunications plc 30 July 2014 1 Internet (on own site) Computers and telecommunications
British Telecommunications plc 30 July 2014 1 Internet (on own site) Computers and telecommunications
Bushey Osteopathic Clinic 30 July 2014 1 Internet (on own site) Health and beauty
Care Home Claims Ltd t/a Lloyds Claim 30 July 2014 1 Internet (social networking) Financial
Cash Converters (UK) Ltd 30 July 2014 1 Point of sale Business
Cashcade Ltd t/a Foxy Bingo 30 July 2014 4 Television, Radio Leisure
CVS (UK) Ltd t/a Alver Veterinary Group 30 July 2014 1 Internet (on own site) Business
DellsDeals 30 July 2014 1 Internet (OM 3rd party) Retail
Dreamscape Networks FZ LLC t/a CrazyDomains.co.uk 30 July 2014 1 E-mail Business
Dunster House Ltd 30 July 2014 1 Internet (on own site) Household
E-ACT t/a Hartsbrook E-ACT Free School 30 July 2014 1 Internet (on own site) Non-commercial
Hilton International Hotels (UK) Ltd 30 July 2014 1 Internet (sales promotion) Holidays and travel
Hotwire Inc 30 July 2014 1 Internet (on own site) Holidays and travel
Innocent Ltd 30 July 2014 1 Internet (on own site) Food and drink
iRack Ltd 30 July 2014 1 Internet (on own site) Computers and telecommunications
Leeds Bradford International Airport Ltd 30 July 2014 1 Internet (on own site) Holidays and travel
Lowcostbeds.com t/a easyJet holidays 30 July 2014 1 Internet (on own site) Holidays and travel
Mobile by Sainsbury's Ltd 30 July 2014 1 Internet (on own site) Computers and telecommunications
MoneyExpert Ltd t/a www.mightydeals.co.uk 30 July 2014 1 Internet (sales promotion) Leisure
Murphy's Munchies 30 July 2014 1 Magazine, Regional press Food and drink
National Car Parks Ltd 30 July 2014 1 Internet (on own site) Business
National Car Parks Ltd t/a NCP 30 July 2014 1 Internet (on own site) Business
Optical Express Ltd 30 July 2014 1 Internet (on own site) Health and beauty
Paddock Motors Ltd t/a Paddock Spares 30 July 2014 1 E-mail, Internet (on own site) Business
Papa Johns (GB) Ltd 30 July 2014 1 Internet (sales promotion) Food and drink
Peter Vardy Ltd 30 July 2014 1 Internet (on own site) Motoring
RAC Motoring Services 30 July 2014 1 Internet (on own site) Business
Reading Transport Ltd t/a Reading Buses 30 July 2014 1 Leaflet Holidays and travel
Scotmin Nutrition Ltd 30 July 2014 1 Magazine, Internet (on own site) Agricultural
St Davids Hall 30 July 2014 1 Brochure Leisure
Submission Technology Ltd t/a Paidoffers.co.uk 30 July 2014 1 Internet (on own site) Business
Tesco Stores Ltd 30 July 2014 1 Internet (sales promotion) Retail
The Genuine Gemstone Company Ltd t/a Gems TV 30 July 2014 1 Television Business
Tilly Bailey & Irvine LLP 30 July 2014 1 Internet (on own site) Financial
TM Lewin & Sons Ltd 30 July 2014 1 Internet (e-tailing) Retail
UK Flood Barriers Ltd 30 July 2014 1 Internet (on own site) Business
Victoria Plum Ltd t/a Victoria Plumb 30 July 2014 1 E-mail Retail
Walkers Snack Foods Ltd 30 July 2014 1 Internet (on own site) Food and drink
Weybridge Eye Clinic 30 July 2014 1 Internet (social networking) Health and beauty
Wind Ventures Ltd 30 July 2014 1 Leaflet, Internet (on own site) Utilities
WorldStores Ltd 30 July 2014 1 Internet (on own site) Household
Wren Laboratories Ltd 30 July 2014 1 Internet (on own site) Health and beauty

Mail Order Cases (2)

The ASA has investigated complaints about the non-receipt of mail-order or sales promotion goods or refunds from these companies, which have now agreed to supply those goods or refunds.

Advertiser Date Number of Complaints Media Sector
Elite Designs 30 July 2014 1 Internet (sales promotion) Household
Newell Rubbermaid Inc t/a Irwin Tools 30 July 2014 1 Magazine Business

Database Cases (0)

The ASA has taken action about the obtaining, processing, management and use of personal information for the purposes of marketing products and services to the public through targeted and personalised mail by the following companies and organisations:

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