About EASA
The European Advertising Standards Alliance brings together national advertising self-regulatory authorities (like the ASA) and organisations representing the advertising industry in Europe. Based in Brussels, EASA is the European voice for advertising self-regulation.
EASA's role is to encourage high standards in advertisements through effective self-regulation, while being mindful of national differences of cultural, legal and commercial practice.
Its main objectives are to:
- promote advertising self-regulation
- encourage best practice and common high standards in advertising self-regulation
- stimulate improvements in self-regulation
- co-ordinate cross-border complaints with its members to make sure they are resolved as quickly and effectively as possible.
Every 3 years EASA publishes The Blue Book, a comprehensive guide to the self-regulatory and legislative rules governing advertising across Europe.
Who are EASA’s industry members?
Industry associations representing advertisers, agencies and media are included in the membership of EASA. A full list of industry association members is available here.
Find out more about EASA at www.easa-alliance.org