Cookies policy statement
We are using cookies on our site to provide you with the best user experience.
Disabling cookies may prevent our website from working efficiently. Click ok to remove this message (we will remember your choice).
OK

Sanctions

SanctionsThe vast majority of advertisers and broadcasters comply with ASA rulings, however for the small minority who don’t, there are consequences. Our main aim is to bring about compliance with the Advertising Codes, rather than punish advertisers. However, some of the sanctions at our disposal can be very detrimental to those who choose not to comply.

One of the most persuasive is bad publicity – an advertiser’s reputation can be badly damaged if it is seen to be flouting the rules designed to protect consumers.

  • Broadcast 

    Broadcast 

    UK-licensed broadcasters are required to comply with ASA rulings and the UK Code of Broadcast Advertising as part of their license conditions.

    Read more

  • Non broadcast 

    Non-broadcast 

    We can require the amendment or withdrawal of an ad that doesn’t comply with the Code and has a wide range of sanctions to help bring an advertiser into compliance.

    Read more

  • Online 

    Online

    As well as the sanctions that apply to non-broadcast advertising, we have a range of additional sanctions specifically developed for the online space.

    Read more

  • Video on demand

    Video-on-demand 

    We are able to refer VOD media providers to Ofcom, if they contravene certain aspects of the Code and if they refuse to work with us.

    Read more

Follow Us

For ASA news, including our weekly rulings, press releases, research and reports.
 

How to comply with the rules

For advice and training on the Advertising Codes please visit the CAP website..

Non-compliant online advertisers

Check the list of online advertisers who remain in breach of our rulings.