How to complain
Anyone can complain to the ASA. Just one complaint can lead to an ad being withdrawn.
1. First, check whether your complaint is covered by the ASA. View more information on our remit, or you can call us to discuss your complaint.
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3. We’ll give you the name of the person who will handle the case and be your point of contact.
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4. All complaints are anonymous, unless you are asking us to get your name taken off a mailing list or the complaint is from an individual, competitor or organisation with obvious interest in the outcome of the complaint (such as consumer bodies and pressure groups).
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We can often resolve complaints quickly. For instance, we can have an ad changed if it’s a minor mistake or chase up an undelivered mail order item on your behalf. If it’s not that simple, we may need to conduct a formal investigation. This means that the ASA Council will rule on the matter. We take every step to make sure the process is fair, which is why there is an Independent Review Procedure that allows complainants and advertisers to request a review of an adjudication.
For more information on our complaints procedure please see our leaflet ‘Your complaint. What happens now?’.
Log your complaint now.