Adjudications (21)
ABC II Ltd t/a Aldermartin Baines & Cuthbert
A radio ad, for an estate agent, which appeared in January 2012, included a voice-over that stated "The bank may be the safest place for your money, but Aldermartin Baines and Cuthbert estate...
Date:
16 May 2012
Decision:
Upheld
Advantage Marketing Corporation Ltd t/a Forever Active
A TV ad, for mobility scooters, showed various people driving five-wheel scooters. The voice-over stated "It's hard to see how something this safe, this comfortable, this agile, yet with this...
Date:
16 May 2012
Decision:
Upheld
Belvoir Chelmsford
A website for a letting agent, seen on www.belvoirlettings.com on 21 February 2012, provided information about their Chelmsford branch and featured various award logos which stated "Multi...
Date:
16 May 2012
Decision:
Not Upheld
Breakspear Medical Group Ltd
The website for a private medical clinic, viewed in October 2011, stated on its "Treatments - Chelation Therapy" page "Broadly, chelation therapy can be used to help with …" and...
Date:
16 May 2012
Decision:
Upheld
Center Parcs Ltd
A TV ad for Center Parcs resorts, seen on 23 January 2012, showed families taking part in outdoor activities and included a voice-over that stated "What would you like your children to...
Date:
16 May 2012
Decision:
Upheld
Clinique Laboratories Ltd
A TV ad, for Repairwear Laser Focus wrinkle serum, seen in September 2011, featured a young woman looking at the camera as a beam of light swept across her face giving the impression of a before...
Date:
16 May 2012
Decision:
Not Upheld
CYC Marketing Ltd t/a Britensure
Claims on www.britensure.thesafetransaction.com, a website offering a teeth whitening treatment, included "LIMITED TIME ONLY GET YOUR TRIAL SUPPLY" and "EXCLUSIVE: Get your Trial...
Date:
16 May 2012
Decision:
Upheld
Fasthosts Internet Ltd
The website ad (a) on www.fasthosts.co.uk and two magazine ads (b) and (c) in industry facing publications, made several claims about the advertiser's online services.
Date:
16 May 2012
Decision:
Upheld in part
Global Grange Ltd t/a Grange Hotels
The website www.grangehotels.com, visited on 6 September and 21 December 2011, quoted prices for hotel packages.Under the heading "Spa Breaks," the ad listed the prices of hotels in...
Date:
16 May 2012
Decision:
Upheld
Greenpeace UK Ltd
Claims on "Redecorate a power station chimney" page on www.greenpeacegiving.org.uk on 30 December 2011 stated "Chimneys, they're a bit dull aren't they? We prefer them when they have...
Date:
16 May 2012
Decision:
Upheld
gumtree.com Ltd
A TV ad for Gumtree, seen on 1 February 2011, featured a man swapping his car for a bag of money. The voice-over said "If you need to move your motor, get it on Gumtree. You can buy or sell...
Date:
16 May 2012
Decision:
Not Upheld
Manhattan Bar
An ad, for a club night, was viewed on Manhattan Bar's Facebook page on 18 January 2012 and was headlined "CAN YOU CUM TWICE ON A FRIDAY?". The headline text was an off-white colour and...
Date:
16 May 2012
Decision:
Upheld
Nationwide Building Society
A TV ad for Nationwide Building Society, broadcast in March 2012, included a voice-over which stated "At Nationwide, we're committed to helping people onto the property ladder. That's why we...
Date:
16 May 2012
Decision:
Not Upheld
Paddy Power plc
A TV ad for Paddy Power, seen in February 2012, had a voice-over which stated "Ian Reed wrote on our Facebook wall 'Can't wait to see some beauties at Cheltenham Ladies Day'" and showed...
Date:
16 May 2012
Decision:
Upheld
Pass Ur Test
Claims on the Pass Ur Test website, viewed on 31 October 2011, included, on the 'prices' page, "Pass In a Week Pass In A Week 20 Hour - Inlcudes [sic] 1 Practical Driving Test ... Intensive...
Date:
16 May 2012
Decision:
Upheld
Racing UK Ltd
A direct mailing from Racing UK Ltd, a subscription TV channel received in March 2012, promoted coverage of the Cheltenham Festival. The front of the envelope showed a table with four columns,...
Date:
16 May 2012
Decision:
Upheld
Richard Steel & Partners Ltd
a. A regional magazine ad in November 2010 for a funeral directors was headed "Richard Steel & Partners Independent Family Owned Funeral Directors". Text also stated "Four...
Date:
16 May 2012
Decision:
Upheld in part
SpicerHaart Group Ltd t/a Darlows
Two ads in May 2011 for an estate agent, Darlows of Llanishen:a. A leaflet ad included the text "Darlows are part of the UK's largest independent estate agency group. We advertise more...
Date:
16 May 2012
Decision:
Upheld in part
TalkTalk Telecom Ltd t/a TalkTalk
A speed checking facility, for a broadband service, was viewed on 10 December 2011 on the talktalk.co.uk website. When the complainant entered his postcode, it stated "Your estimated speed...
Date:
16 May 2012
Decision:
Upheld
The Fresh Cosmetic Company t/a strawberrynet.com
Claims on uk.strawberrynet.com website on 20 January 2012 for three Clarins products stated "Rec. Retail £x save x% Our Price (GBP): £x ... Best Prices On The Net". At the top of the...
Date:
16 May 2012
Decision:
Upheld
WageDayAdvance Ltd
A TV ad for a pay-day loan service was viewed in February 2012, and was presented in the style of a news report. The presenter stated "In other news: Kim a teacher from Aberdeen wanted to...
Date:
16 May 2012
Decision:
Upheld