Adjudications (25)
1st Choice Glazing Ltd
A regional press ad and a mobile poster ad for a glazing company:a. The regional press ad was headlined "Others Measure - We Fit" and featured a photograph of a naked woman seen behind a...
Date:
1 February 2012
Decision:
Upheld
Aldi Stores Ltd
An e-mail, in February 2011, for Aldi supermarket, had the subject heading "Try the Aldi challenge today". The body of the e-mail had the headline "Try the Aldi challenge today and...
Date:
1 February 2012
Decision:
Upheld in part
Anthony Nolan Trust
A direct mailing, which referred to a leukaemia charity’s bone marrow donor register, received on 31 July 2010, included text on the envelope that stated “WITH YOUR HELP WE CAN DOUBLE THE NUMBER OF...
Date:
1 February 2012
Decision:
Not Upheld
British Telecommunications plc t/a BT
A TV ad, for an internet service provider, featured a voice-over that stated, “Every city, every town, every home, is filled with an invisible network of competing signals which can make it hard to...
Date:
1 February 2012
Decision:
Upheld in part
Finders Genealogists Ltd t/a heirhuntersuk.co.uk
Claims on www.heirhuntersuk.co.uk, seen on 3 August 2011. Text stated "LOOKING FOR PROFESSIONAL HEIR HUNTERS? BEWARE OF ROGUE TRADERS & SCAMS! Since the BBC Heir Hunters show began there...
Date:
1 February 2012
Decision:
Upheld in part
Healing on the Streets-Bath
A website and a leaflet, for Healing on the Streets - Bath, viewed on 10 May 2011:a. The website home page stated "Our vision is to :- Promote Christian Healing as a daily life style for every...
Date:
1 February 2012
Decision:
Upheld
Henkel AG & Co KGaA t/a Schwarzkopf
Two magazine ads and the advertiser's website promoted hair colouring products:a. A magazine ad, in Creative Head stated "IGORA Senea by Schwarzkopf Professional is the 1st coloration tested...
Date:
1 February 2012
Decision:
Upheld in part
Ice Energy Heat Pumps Ltd
An e-mail for solar photovoltaic installations was headlined "Solar PV Offer for June 2011". Text under the headline "Why Solar PV?" stated "There has never been a better...
Date:
1 February 2012
Decision:
Upheld
Interparcel Ltd
The Interparcel.com website, seen on 2 November 2011, contained a page headed "OUR SERVICES". Text underneath stated "Parcel Delivery Services. Interparcel offer discount parcel...
Date:
1 February 2012
Decision:
Upheld
Judy Lewis
An advertorial for Judy Lewis' Training Station, which appeared in March 2011 stated, "... 'Restrictions in the connective tissues cause so many people to suffer from symptoms such as pelvic...
Date:
1 February 2012
Decision:
Upheld
Kellogg Marketing and Sales Company (UK) Ltd
A TV ad for a breakfast cereal, seen in November 2011, showed a little girl getting ready for school. Whilst holding a pencil and standing on a checklist, an animated piece of the breakfast cereal...
Date:
1 February 2012
Decision:
Not Upheld
Kidz 5 A Day Ltd
Claims on a website, seen in July 2011, for a children's supplement drink stated "Kids Not Getting Their 5 A Day?" and featured a picture of a smiling child holding a glass of the product...
Date:
1 February 2012
Decision:
Upheld
Levi Strauss & Co t/a Levi's
A magazine ad, for Levi jeans, published in October 2011 featured three young people holding lit fireworks. Text stated "WHEN ALL IS SAID AND DONE, HAVE YOU DONE OR SAID ENOUGH? HAVE YOU JUST...
Date:
1 February 2012
Decision:
Upheld
LG Electronics UK Ltd
A press ad, the advertisers own website and a sales promotion:a. The press ad was headlined "It's 3D TV (But not as we know it)". Further text included "Unlike other 3D TVs, with LG...
Date:
1 February 2012
Decision:
Upheld in part
L'Oréal (UK) Ltd t/a L'Oréal Paris
A press ad for a moisturiser featured a photograph of Jane Fonda. Text stated "Your experience. Our expertise. AGE RE-PERFECT Pro-Calcium + SPF15 Trust Science for skin that feels toned,...
Date:
1 February 2012
Decision:
Not Upheld
L'Oréal (UK) Ltd t/a L'Oréal Paris
A two-page magazine ad for an anti-wrinkle cream, in September 2011 featured a close-up, black and white picture of the actress Rachel Weisz. Text in red stated "'DOING 10 THINGS AT ONCE ......
Date:
1 February 2012
Decision:
Upheld
LOVEFiLM UK Ltd
A TV ad and claims on the LOVEfilm website:a. Claims on the LOVEfilm website, viewed on 4 August 2011. Text on the home page stated "What you get? Britain's largest range of films and games -...
Date:
1 February 2012
Decision:
Not Upheld
MyCityDeal Ltd t/a Groupon UK
An ad for sportswear on a discount website, viewed on 19 October 2011, stated "One Pair of Weight Loss HOTPANTS™ for £19 from Zaggora (58% Off)", "Uses Celu-Lite™ technology...
Date:
1 February 2012
Decision:
Upheld
Postgoldforcash Ltd
Claims on a website and envelope for PostGoldForCash.com, seen in May 2011:a. The website, PostGoldForCash.com, stated "SELL YOUR GOLD FOR CASH! ... We pay more than our major competitors!...
Date:
1 February 2012
Decision:
Upheld
South Yorkshire Passenger Transport Executive t/a Travel South Yorkshire
Two leaflets and one poster for the South Yorkshire Passenger Travel Executive t/a Travel South Yorkshire's Optio Orange and Stagecoach services:a. A leaflet for the Optio network advertising new...
Date:
1 February 2012
Decision:
Not Upheld
T.M. Lewin & Sons Ltd
A website for a clothing retailer, viewed on 15 November 2011, stated "Men's and Women's Shirts and Ties now from 5 for £100... Select any combination of 5 or more".
Date:
1 February 2012
Decision:
Upheld
tattooremovalcream.co.uk
Claims on tattooremovalcream.co.uk for a tattoo fading cream, seen on 26 September 2011, stated "The LazerCream system is probably one of the most simplest [sic], affordable and convenient of...
Date:
1 February 2012
Decision:
Upheld
thesecretonlineincome.com
A website, accessed on 16 October 2011, was headed "The Real Information Your Boss Doesn't Want You To Have". Further text stated "Discover how I started to earn a 6-figure income...
Date:
1 February 2012
Decision:
Upheld
TripAdvisor LLC
Claims on tripadvisor.co.uk, a website providing holiday and travel consumer reviews, stated "... read reviews from real travellers ... TripAdvisor is the world's largest travel site, enabling...
Date:
1 February 2012
Decision:
Upheld
Urban Crowd Ltd t/a Urban Tiger
A poster, for a lap dancing club, viewed on 14 October 2011, was headed “URBAN TIGER GENTLEMAN’S CLUB NORTHAMPTON’S FINEST LAPDANCING CLUB - Luxurious table dancing venue - Stag Parties &...
Date:
1 February 2012
Decision:
Not Upheld