Adjudications

AdjudicationsASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.

We publish our rulings here every Wednesday (available to the media under embargo from Monday). You can sign up to receive weekly alerts about our rulings, or search the database of all adjudications. Our rulings are published here for five years. Some adjudications may be available for longer if they are used as a reference in AdviceOnline and Help Notes issued by the Committee of Advertising Practice.  

Please note ASA broadcast advertising adjudications (November 2004 - June 2006) are not included in this section or search results but can be found in PDF documents in the Old Broadcast Rulings section. Those PDFs can be searched using the main site search in the top right hand corner of the page.

Use the advanced search to search by name of advertiser, agency, date, sector, type of media, Code clauses and by ASA decision.

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Viewing adjudications for : 16 May 2012

Adjudications (21)

ABC II Ltd t/a Aldermartin Baines & Cuthbert

A radio ad, for an estate agent, which appeared in January 2012, included a voice-over that stated "The bank may be the safest place for your money, but Aldermartin Baines and Cuthbert estate...
Date: 16 May 2012
Decision: Upheld

Advantage Marketing Corporation Ltd t/a Forever Active

A TV ad, for mobility scooters, showed various people driving five-wheel scooters. The voice-over stated "It's hard to see how something this safe, this comfortable, this agile, yet with this...
Date: 16 May 2012
Decision: Upheld

Belvoir Chelmsford

A website for a letting agent, seen on www.belvoirlettings.com on 21 February 2012, provided information about their Chelmsford branch and featured various award logos which stated "Multi...
Date: 16 May 2012
Decision: Not Upheld

Breakspear Medical Group Ltd

The website for a private medical clinic, viewed in October 2011, stated on its "Treatments - Chelation Therapy" page "Broadly, chelation therapy can be used to help with …" and...
Date: 16 May 2012
Decision: Upheld

Center Parcs Ltd

A TV ad for Center Parcs resorts, seen on 23 January 2012, showed families taking part in outdoor activities and included a voice-over that stated "What would you like your children to...
Date: 16 May 2012
Decision: Upheld

Clinique Laboratories Ltd

A TV ad, for Repairwear Laser Focus wrinkle serum, seen in September 2011, featured a young woman looking at the camera as a beam of light swept across her face giving the impression of a before...
Date: 16 May 2012
Decision: Not Upheld

CYC Marketing Ltd t/a Britensure

Claims on www.britensure.thesafetransaction.com, a website offering a teeth whitening treatment, included "LIMITED TIME ONLY GET YOUR TRIAL SUPPLY" and "EXCLUSIVE: Get your Trial...
Date: 16 May 2012
Decision: Upheld

Fasthosts Internet Ltd

The website ad (a) on www.fasthosts.co.uk and two magazine ads (b) and (c) in industry facing publications, made several claims about the advertiser's online services.
Date: 16 May 2012
Decision: Upheld in part

Global Grange Ltd t/a Grange Hotels

The website www.grangehotels.com, visited on 6 September and 21 December 2011, quoted prices for hotel packages.Under the heading "Spa Breaks," the ad listed the prices of hotels in...
Date: 16 May 2012
Decision: Upheld

Greenpeace UK Ltd

Claims on "Redecorate a power station chimney" page on www.greenpeacegiving.org.uk on 30 December 2011 stated "Chimneys, they're a bit dull aren't they? We prefer them when they have...
Date: 16 May 2012
Decision: Upheld

gumtree.com Ltd

A TV ad for Gumtree, seen on 1 February 2011, featured a man swapping his car for a bag of money. The voice-over said "If you need to move your motor, get it on Gumtree. You can buy or sell...
Date: 16 May 2012
Decision: Not Upheld

Manhattan Bar

An ad, for a club night, was viewed on Manhattan Bar's Facebook page on 18 January 2012 and was headlined "CAN YOU CUM TWICE ON A FRIDAY?".  The headline text was an off-white colour and...
Date: 16 May 2012
Decision: Upheld

Nationwide Building Society

A TV ad for Nationwide Building Society, broadcast in March 2012, included a voice-over which stated "At Nationwide, we're committed to helping people onto the property ladder. That's why we...
Date: 16 May 2012
Decision: Not Upheld

Paddy Power plc

A TV ad for Paddy Power, seen in February 2012, had a voice-over which stated "Ian Reed wrote on our Facebook wall 'Can't wait to see some beauties at Cheltenham Ladies Day'" and showed...
Date: 16 May 2012
Decision: Upheld

Pass Ur Test

Claims on the Pass Ur Test website, viewed on 31 October 2011, included, on the 'prices' page, "Pass In a Week  Pass In A Week 20 Hour - Inlcudes [sic] 1 Practical Driving Test ... Intensive...
Date: 16 May 2012
Decision: Upheld

Racing UK Ltd

A direct mailing from Racing UK Ltd, a subscription TV channel received in March 2012, promoted coverage of the Cheltenham Festival. The front of the envelope showed a table with four columns,...
Date: 16 May 2012
Decision: Upheld

Richard Steel & Partners Ltd

a. A regional magazine ad in November 2010 for a funeral directors was headed "Richard Steel & Partners Independent Family Owned Funeral Directors". Text also stated "Four...
Date: 16 May 2012
Decision: Upheld in part

SpicerHaart Group Ltd t/a Darlows

Two ads in May 2011 for an estate agent, Darlows of Llanishen:a. A leaflet ad included the text "Darlows are part of the UK's largest independent estate agency group. We advertise more...
Date: 16 May 2012
Decision: Upheld in part

TalkTalk Telecom Ltd t/a TalkTalk

A speed checking facility, for a broadband service, was viewed on 10 December 2011 on the talktalk.co.uk website.  When the complainant entered his postcode, it stated "Your estimated speed...
Date: 16 May 2012
Decision: Upheld

The Fresh Cosmetic Company t/a strawberrynet.com

Claims on uk.strawberrynet.com website on 20 January 2012 for three Clarins products stated "Rec. Retail £x save x% Our Price (GBP): £x ... Best Prices On The Net". At the top of the...
Date: 16 May 2012
Decision: Upheld

WageDayAdvance Ltd

A TV ad for a pay-day loan service was viewed in February 2012, and was presented in the style of a news report. The presenter stated "In other news: Kim a teacher from Aberdeen wanted to...
Date: 16 May 2012
Decision: Upheld

Informally Resolved Cases (31)

After consideration by the ASA of complaints received, the following companies and organisations agreed to amend or withdraw advertising without the need for a formal investigation:

Advertiser Date Number of Complaints Media Sector
Agoda Company Pte Ltd 16 May 2012 1 Internet (on own site) Holidays and travel
Associated Newspapers Ltd t/a Wowcher 16 May 2012 1 Internet (sales promotion) Publishing
B&Q plc t/a TradePoint 16 May 2012 1 Catalogue Retail
Box Office Tickets Limited 16 May 2012 1 Internet (on own site) Retail
Caring 4 U (UK) Ltd 16 May 2012 1 Internet (on own site) Business
easyDNA Ltd 16 May 2012 1 Internet (on own site) Health and beauty
Electrolux plc t/a Zanuzzi 16 May 2012 1 Internet (on own site) Household
Elixir Drinks Ltd t/a Eleia Pure 16 May 2012 1 Internet (on own site) Food and drink
Guardian News and Media Ltd 16 May 2012 1 Internet (sales promotion), National press Publishing
Guardian News and Media Ltd t/a Guardian 16 May 2012 1 National press Publishing
Homebase Ltd 16 May 2012 1 Television Retail
HPAS Ltd t/a Safestyle UK 16 May 2012 1 Internet (display) Household
Kitbag Ltd 16 May 2012 1 Internet (e-tailing) Retail
Lead The Good Life Ltd t/a GardenBargains.com 16 May 2012 1 National press Leisure
Medical Communication Skills Ltd 16 May 2012 1 Internet (on own site) Education
Moores Manangement Ltd t/a Driver Hire Manchester 16 May 2012 1 Internet (on own site) Employment
Nestlé UK Ltd 16 May 2012 3 Internet (on own site) Food and drink
Netflix Inc 16 May 2012 3 Television Leisure
Northern Rail Ltd 16 May 2012 1 Regional press Holidays and travel
Oxford Apartment 16 May 2012 1 Internet (on own site) Property
PWB Health Ltd 16 May 2012 1 Internet (on own site) Health and beauty
Small Families Holidays 16 May 2012 1 Internet (search engine), Internet (on own site) Holidays and travel
SNO!zone 16 May 2012 1 Leaflet, Internet (on own site) Leisure
SportPursuit Ltd 16 May 2012 1 Internet (sales promotion) Leisure
Telegraph Media Group Ltd t/a Telegraph Wine 16 May 2012 1 Internet (on own site), National press Alcohol
The Fairy Mop Mother 16 May 2012 1 Internet (on own site) Household
Timber Decking Warehouse 16 May 2012 1 Internet (on own site) Household
Time Out Group Ltd 16 May 2012 1 E-mail, Internet (on own site) Leisure
Trinity Mirror plc t/a Sunday Mirror 16 May 2012 1 National press Publishing
Vodafone Ltd 16 May 2012 1 Regional press Computers and telecommunications
WorldStores Ltd t/a HeadphoneWorld 16 May 2012 1 Internet (on own site) Retail

Mail Order Cases (2)

The ASA has investigated complaints about the non-receipt of mail-order or sales promotion goods or refunds from these companies, which have now agreed to supply those goods or refunds.

Advertiser Date Number of Complaints Media Sector
Chums Ltd 16 May 2012 1 Catalogue Retail
Immediate Media Company Ltd 16 May 2012 1 Internet (sales promotion) Publishing

Database Cases (3)

The ASA has taken action about the obtaining, processing, management and use of personal information for the purposes of marketing products and services to the public through targeted and personalised mail by the following companies and organisations:

Advertiser Date
Evans Halshaw Ltd t/a Evans Halshaw Ford Chorley 16 May 2012
Lee Bolingbroke Racing Ltd 16 May 2012
Shiply Ltd 16 May 2012

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