Radiant Life Technologies
189 Binniehill Road
Balloch
Cumbernauld
G68 9JH
- Trading As:
- www.comra-therapy.co.uk
Background Information
Misleading Advertising – Radiant Life Technologies breached UK Advertising Standards Code for making unsubstantiated efficacy claims on www.comra-therapy.co.uk.
The ASA published an adjudication against Radiant Life Technologies on 16 February 2011. Radiant Life Technologies made a number of unsubstantiated efficacy claims for CoMra Therapy and its effects, and also made a number of claims questioning the efficacy of medical lasers and conventional medicine. Radiant Life Technologies claimed that the products would provide patients with the means of healing themselves, by giving the body the ability to reorganise its diseased cells, and were highly effective in the treatment and prevention of a wide variety of diseases and had inexhaustible possibilities in the realm of healing. The ASA was concerned that no evidence was provided to support the efficacy claims. It considered that Radiant Life Technologies implied that the product treated disease in a way that was different to and better than conventional medical treatments. The ASA also considered that consumers could be discouraged from seeking essential medical treatment for serious medical conditions.
Although the ASA has adjudicated against Radiant Life Technologies and has made several subsequent requests for an assurance of future compliance, Radiant Life Technologies continues to feature problematic claims on the www.comra-therapy.co.uk website. Because of Radiant Life Technology’s continued non- compliance we took the decision to place their details on this section of the ASA website on 07 February 2012. These details shall remain in place until such time as Radiant Life Technology has appropriately amended its website to ensure compliance with the ASA adjudication and the CAP Code
Relevant Adjudication