Home Shopping Selections Ltd
Euro House
Cremers Road
Sittingbourne
Kent
ME10 3US
- Trading As:
- Personal Choice
- Product:
- Detox Foot Pads
Background Information
Misleading Advertising – Home Shopping Selections Ltd T/A Personal Choice is in breach of the UK Advertising Standards Code for making efficacy claims about “Detox Foot Pads” on the Personal Choice website: http://www.personal-choice.co.uk/Health/DETOX-FOOT-PADS.
The CAP Compliance team has contacted Home Shopping Selections on several occasions about claims that the “Detox Foot Pads” can remove toxins from the body, thereby helping with problems such as: lack of energy, insomnia, weight gain, various diseases and pain. These claims are in breach of the CAP Code.
Marketers have tried in the past to establish that the human body accumulates toxins that can be purged. CAP and the ASA understand that the body’s liver and kidneys automatically detoxify and excrete many toxic materials, including metabolic wastes. Advertisers have previously tried to claim that foot pads or foot patches can detoxify the body. To date, neither CAP nor the ASA has seen evidence that these types of products can remove toxins from the body.
Despite repeated requests for an assurance of future compliance Home Shopping Selections continues to feature the problem claims on its website. Because of Home Shopping Selections’ continued non-compliance we took the decision to place its details on this section of the ASA website on 28 October 2011. These details shall remain in place until such time as Home Shopping Selections has removed or appropriately amended the claims on its website to ensure compliance with the CAP Code.