The ASA is the UK's independent regulator of advertising across all media, now including marketing on websites. We work to ensure ads are legal, decent, honest and truthful by applying the Advertising Codes.
Get the latest versions of the Advertising Codes on our CAP website.
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“The ASA is 50 years old this year ”
“It can take just one complaint to change or remove a problematic ad”
“We dealt with 25,562 complaints in 2010”
“UK Advertising Codes are some of the strictest in the world ”
“Complaints to ASA account for less than 1% of total ads seen each year”
“2,226 ads were changed or withdrawn in 2010 as a result of our action”
“Ads on the internet are subject to the same rules as ads in other media”
A direct mailing, for Abbey Events, offered a VIP corporate package and stated "British...
A magazine ad, for a clothing brand, appeared in the spring '12 issue of Drapers Streetwear. It...
A TV ad and website video promoted FirstBus buses.a. The TV ad seen on 23 September 2011, showed...
An e-mail, for a betting tipster system, viewed on 3 October 2011, had the subject line...
A magazine insert, for a subscription promotion, was viewed in October 2011. It was headlined...
An internet sales promotion, for a face serum, was viewed on 5 October 2011. It was headlined...
A website advertising inkjet photo paper, T-shirt transfers and inkjet media, seen on 10 November...
Claims on the website, www.advertisingprotectionagency.org, visited in September 2011, featured...
The International Centre for Nutritional Excellence Ltd (ICNE) website, visited on 20 July 2011,...
A travel website, visited on 3 October, offered £100 off holidays. The headline stated...
A TV ad, for a Lady Gaga CD, featured clips from various music videos including shots of the...
A poster promoting an album by a rock band, seen in October 2011, showed an image of a woman...
Read this hot topic about the ASA's continuing work on food and soft drink advertising.
Alcohol advertisements are subject to stringent rules that are designed to ensure it is promoted in a socially responsible way and to protect young people.
Discover how the ASA are working to ensure that children are not exposed to harmful or inappropriate advertising.
A high number of complaints about homeopathy websites has led to the ASA taking a new approach to their investigation process.
Following recent headlines and public health concerns about faulty breast implants, the British Association of Aesthetic Plastic Surgeons (BAAPS) and its members are calling for a ban on the advertising of cosmetic surgery.
ParentPort has joined forces with Mumsnet and Netmums to help parents voice concerns about media content they find inappropriate for children.
We are pleased to unveil our new logo following a rebrand to coincide with the start of a year in which we celebrate 50 years of keeping UK advertising legal, decent, honest and truthful.
Find out what types of ads we deal with and how to make a complaint.
How to complain
View our latest weekly ASA adjudications or search for rulings from the last five years.
Adjudications
Check the list of non-compliant online advertisers.
Non-compliant online advertisers
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For advice and training on the Advertising Codes please visit the CAP website. To get bespoke advice on your ad before it is published, you can visit the
Copy Advice website